Improving your online presence A series of events delivered by Netskills for JISC/SCA

In May 2009, Netskills successfully tendered for a project to produce an event for the JISC Strategic Content Alliance (SCA) on 'improving your online presence' with an emphasis on search engine optimisation.

Working with SCA partners at the Canadian Heritage Information Network (CHIN) and UKOLN, we developed an event to demonstrate simple and inexpensive techniques to improve the visibility of web content. This included how to structure web content, effective web writing, metadata, microformats and RDFa and the potential of the social web.

We ran four, two-day events in Belfast, Cardiff, Edinburgh and London. The events were attended by 125 delegates from universities, archives and museums, health services, schools and cultural heritage.

Amplification of the events through use of web services including blogs, Twitter, Flickr and Delicious enabled greater audience interaction and remote participation. The resources generated during these events are archived on the SCASEO project portal.

Feedback

Feedback from these events was excellent, with an overall course rating of 88% (4.4 out of 5) and comments such as:

One of the best training events I have attended for some time. Strong on content, ideas and good tips on how to implement them.

This course has been the best training I have received. It has had a major impact on my knowledge and was structured in a way that I could simply go through my notes to create a new working plan.

Great course—great presenters—great job!