Writing for the Web
What is so different about writing for the web? The ability to write and re-purpose content for the web is an important skill. Visitors can abandon your site at the click of a button if they are not enticed by what you have written. This workshop will explore effective web writing styles, get you started with audience analysis and introduce simple search engine optimisation techniques.
Topics:
- Exploring web as a medium and common pitfalls of websites
- Overview of the web as a medium
- Practical tasks to help you write information-packed web content
- Examination of web audience and intent
- The art of web titles
- Do-it-yourself search engine optimisation
By the end of the workshop participants will have:
- Practised techniques for writing and repurposing content for web delivery
- Explored key practical issues surrounding the provision of web content
- Critically evaluated a range of real and potential web content
- Identified the key points to successful web writing
Who is it for?
This workshop is aimed at anyone who is involved in the writing and delivery of text-based online content.
Please note, that this is not a technical workshop. Participants should be familiar with the use of a web browser such as Firefox or Internet Explorer. An awareness of writing styles and some experience of editing content on and off-line would also be useful - but not essential.
Scheduled workshops
Scheduled public workshops: