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Writing for the Web

10:00 - 16:00 Friday 19 November 2010
Netskills Training Suite, Herschel Building, Newcastle University

What is so different about writing for the web? The ability to write and re-purpose content for the web is an important skill. Visitors can abandon your site at the click of a button if they are not enticed by what you have written. This workshop will explore a range of proven practical techniques that you will be able to take away and apply directly to your own web site authoring.

Topics:

  • Practical writing techniques for use in the online environment
  • Use of active and passive verbs
  • Examination of web audience and intent
  • Practical tasks for writing for an organisation profile and audience
  • The difference between good web content and good web design

Who is it for?

This workshop is aimed at anyone who is involved in the writing and delivery of text-based online content.

Please note, that this is not a technical workshop. Participants should be familiar with the use of a web browser such as Firefox or Internet Explorer. An awareness of writing styles and some experience of editing content on and off-line would also be useful - but not essential.

Further details about this workshop are available.

You can add this event to most electronic diaries and calendars by downloading this ICalendar file.

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The current cost of attending this workshop is:

  • Education sector price: £128
  • Standard price: £128

The workshop fee includes lunch, plus morning and afternoon refreshments.

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