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Maximising the Effectiveness of Your Online Resources How to use the latest techniques to improve the quality of your web presence

10:00 Tuesday 14 September - 16:00 Wednesday 15 September 2010
, The Mount Conference Centre, Belfast

Book now - only a few places left!

This FREE 2 day workshop addresses the importance issue of "search engine optimisation" and many related issues. Participants will gain a perspective on how basic guidelines, simple content planning, social media activities and use of metadata, all contribute to the effectiveness of a web site. The course is provided by the Strategic Content Alliance (SCA) and JISC Netskills.

Topics:

How to improve search and discovery of online resources
An exploration of technologies such as HTML5 and CSS3
Emerging search engine enhancements and techniques
The importance of the semantic web and semantic mark-up
Accessibility issues and access management
Content integrity and reaching the right audience
Metadata and its significance, particularly RDFa
The use of social media including cloud and blog services

Who is it for?

This event is aimed primarily at participants from universities and higher education but is also of interest to those from archives, museums, health, public service broadcasting, schools and cultural heritage. No particular technical knowledge is required as a prerequisite.

Further details about this workshop are available.

You can add this event to most electronic diaries and calendars by downloading this ICalendar file.

Booking Form

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Attendance at this 2 day workshop is FREE for appropriate staff from universities, FE colleges, archives, museums, health, public service broadcasting, schools and cultural heritage. To claim a free place select the Voucher option and in the text box enter the code: scaseo2. Failure to attend both days of the workshop following confirmation of a booking will result in a cancellation fee. The workshop includes lunch, plus morning and afternoon refreshments.

I confirm that I am employed in higher education, further education, archives, museums, the health service, public service broadcasting, schools or cultural heitage in the UK and hence qualify for the education sector price. (Netskills reserves the right to refuse discount.) And I am happy to be contacted by the Strategic Content Alliance at a later date.

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We also accept payment by cheque when submitted by fax or post. Cheque (Bookings by post only) Please make cheques payable to: 'THE UNIVERSITY OF NEWCASTLE UPON TYNE'

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By Post: Workshop bookings, Netskills, Claremont Tower, Newcastle University, Newcastle upon Tyne NE1 7RU.
By Fax: 0191 222 5001

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