Writing for the Web

Overview

The ability to write and re-purpose content for the web is an important skill. Visitors can abandon your site at the click of a button if they are not enticed by what you have written.

This unit introduces the important concepts and practical techniques involved in writing and re-purposing text-based material for the web.

Key Unit Areas

• The application of traditional writing techniques in the online environment
• Workflow, quality control and multiple authors
• The benefits (and potential pitfalls) of publishing content on the web
• Critical evaluation of content to be re-purposed
• The difference between good web content and good web design

Unit Support

This unit is supported by the Netskills workshop Writing for the Web

Required evidence

Candidates will be required to submit a short practical assessment to demonstrate that they have met the outcomes for this unit.

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